USA Pro Cycling Challenge and Tour Tracker® Set New Standard for Race Coverage
Top 10 Most Popular Sports Download for iPhone and iPads
DENVER, COLORADO (September 2, 2011) – In partnership with Tour Tracker LLC , the inaugural USA Pro Cycling Challenge set a new record for online and mobile event coverage. The Tour Tracker® applications, developed specifically for the USA Pro Cycling Challenge and sponsored by Radio Shack, were available to cycling fans around the globe as a free download. Over 24,000 unique users downloaded the Tour Tracker across all mobile devices, rocketing it to high rankings in the Apple and Android app stores, while 127,000 unique users accessed it via the website. In total, 151,000 unique users accessed Tour Tracker on all platforms with over 581,000 launches altogether, making it one of the largest audiences to download Tour Tracker for a cycling event ever, besting even the latest edition of the Amgen Tour of California.
Tour Tracker was also available to fans online at www.USAprocyclingchallenge.com. All versions of Tour Tracker, mobile and web-based, featured live video coupled with unprecedented real time data presentation, including stats and standing of each rider. A special highlight for Tour Tracker users was the ability to monitor the live heart rate, power output, speed and pedaling cadence of 25 riders on each stage.
Viewers were also treated to detailed live status reports on the race situation. At any time Tour Tracker users could see the full situation on the road including immediate break-away reporting, time gaps, speed and road gradient. Fans viewing the race in person were able to use Tour Tracker’s integrated GPS tracking to monitor race progress on the detailed course map and anticipate the exact arrival time at their viewing point.
Tour Tracker adoption set a new benchmark for domestic bike racing app popularity. Over the course of the seven-day stage race, Tour Tracker use propelled the app into the top 10 most popular sports downloads on both the iPod and iPad platforms. The Android version of Tour Tracker broke into the top 50 climbing as high as 37th.
Tour Tracker founder and CTO, Allan Padgett, noted, “The fact that a cycling app could climb so quickly and so high in the rankings for Apple and Android devices is a direct reflection of how popular this event was. We are proud to have delivered a mobile event coverage experience never before seen, but at the end of the day, it all comes down to the racing action. The USAPCC delivered on that by every measure.”
According to USA Pro Cycling Challenge CEO, Shawn Hunter, “Tour Tracker has become a new way for people to follow world-class cycling . Here people can follow along in the action of the day’s race from their phones or their computers. As a bonus, Tour Tracker followers get special insight to stats, standings and biometric monitoring of key riders. You can’t get that anywhere else, so it’s a special way to enjoy the race.”
USA Pro Cycling Challenge Tour Tracker highlights*:
- Popularity ranking of the iPhone app: 7th
- Popularity ranking of the iPad app: 4th
- Popularity ranking of the Android App: 37th
* Category rankings for free sports app.
Amgen Tour of California Apps Available for FREE Download!
