The 2009 Tour de France also marked the release of Tour Tracker’s™ first generation iPhone application. Since then, Tour Tracker has continued to push the limits of mobile sports coverage. Simply put, Tour Tracker is the go-to app for real-time race coverage.
2010 Ushered in the launch of Tour Tracker’s second generation application that improved the mobile experience by providing the same full-featured live coverage that won the web-version broad industry acclaim and notoriety.
The 2011 Tour of California also marked a new milestone for Tour Tracker’s mobile app. The app was private-labeled to support Radio Shack’s involvement in cycling. The unprecedented mobile app success of Tour Tracker demonstrated the value state-of-the-art mobile technology can bring to major sporting event sponsors.